May 1, 2018
Podcast sponsorships are a hot topic - because almost everyone and their dog wants to make money from their podcast. It makes sense, if you’re going to invest so much time in something it would be great if there was some kind of financial reward, right?
But sponsorships are not all they are cracked up...
Apr 17, 2018
I’ve learned the hard way that the typical gimme, gimme, gimme approach to promotion never works - you’ve got to learn how to put your audience first.
It’s not an easy concept to grasp even though it DOES sound fairly simple. So in this episode I’m walking through a handful of ways I think every...
Apr 10, 2018
There’s a lot of hoopla about iTunes podcast rankings: “We are the number 10 business podcast in iTunes!” It sounds impressive.
And for those of us who have never shown up on the iTunes “Top 10” chart in our category (me included), it can make us feel a bit insecure. Are we really accomplishing much with our...
Apr 3, 2018
Mar 27, 2018
As a podcaster, you no doubt have thought about the benefits of podcasts. You wouldn’t be podcasting if you didn’t know at least SOME of them.
This episode I’m highlighting 10 of the benefits I see in podcasting and the reasons people these days are listening and learning from podcasts so much.