Mar 28, 2017
If you do an interview-based podcast you know the headache of booking qualified podcast guests. The internet (and the world, for that matter) is a very big place. How do you find, connect with, and book the people who your audience will benefit from the most? On this episode, I’m going to tell you how I recommend my clients do this - and I’m going to explain WHY I do. In the end, it’s up to YOU to provide the best content you can to your podcast listeners, and this could be the missing step you need.
There are many people you COULD invite to be a guest on your podcast. But there are only a handful that you SHOULD extend the invitation to. It’s your job to search out that handful of experts who will be of the greatest benefit to your audience. On this episode, I’m going to explain to you what it really means to do your homework when it comes to reaching out to potential guests for your podcast and tell you some slightly easier ways to go about it.
Every person you invite to be a guest on your show has their own goals and dreams that they are trying to fulfill. When you contact them to ask if they will be on your podcast, they are trying to figure out if doing so will help them fulfill those goals and dreams. On this episode, I’m going to tell you how you can help them make that decision by inviting them in a way that focuses on THEM instead of on you and your listeners. This tip alone could amplify the quality of your podcast guests if you will apply it.
Want to know the one thing that can make all the difference to a
potential podcast guest saying “Yes” instead of “No”? Here it is:
You’ve got to give them the opportunity to accomplish everything
they would hope might happen by being on your show. That means
helping them promote things they want to promote, giving them the
opportunity to reach out to your audience and more. Find out what
it takes to get the best guests for your podcast AND make it worth
their time to be on your show, on this episode. Who knows, you
might also build some lasting relationships with professionals and
experts in your field in the process.