May 22, 2018
There are lots of high-dollar audio engineering programs out there these days. Lots more than when I was starting college, that’s for sure. I wanted to go into audio engineering but “back in the day” the only way it seemed possible was to learn on the road, touring with some drug-saturated band.
May 1, 2018
Podcast sponsorships are a hot topic - because almost everyone and their dog wants to make money from their podcast. It makes sense, if you’re going to invest so much time in something it would be great if there was some kind of financial reward, right?
But sponsorships are not all they are cracked up...
Apr 17, 2018
I’ve learned the hard way that the typical gimme, gimme, gimme approach to promotion never works - you’ve got to learn how to put your audience first.
It’s not an easy concept to grasp even though it DOES sound fairly simple. So in this episode I’m walking through a handful of ways I think every...
Apr 10, 2018
There’s a lot of hoopla about iTunes podcast rankings: “We are the number 10 business podcast in iTunes!” It sounds impressive.
And for those of us who have never shown up on the iTunes “Top 10” chart in our category (me included), it can make us feel a bit insecure. Are we really accomplishing much with our...
Apr 3, 2018